Building an Employer Brand on a Global Scale


In this episode, we speak with Cristal Mikenas, the Global Employer Brand Leader at Takeda, to get her insights on building a consistent, but authentic, employer brand on a global scale. She discusses the best ways to build internal stakeholder engagement and support, as well as how to leverage some of the new employer brand technologies to maximize reach. She also shares her advice on how to engage employees to be your brand ambassadors by sharing employee-generated content to engage future talent, as well as the best way to support recruiting teams to use the language from your EVP throughout their candidate touchpoints.

Related articles:

Building a global employer brand with local relevance and consistency

How do you make sure your employer brand is consistent and coherent?

Employer Branding tips for Linkedin company pages.


Sondra Dryer

Sondra Dryer

Sondra is the Chief Marketing Officer of Cliquify, an employer brand activation platform. Sondra has more than 15 years of experience leading employer brand and talent attraction strategies across multiple industries and geographies.