March 8th is International Women’s Day, and this year’s theme is “Inspire Inclusion.” This is a great opportunity to reinforce your company’s commitment to creating a diverse and inclusive workforce and building an inclusive employer brand fabric.
Creating an inclusive culture within a company is crucial for fostering a positive work environment and attracting top talent. In today’s diverse world, companies need to go beyond just talking about diversity and inclusion; they must actively promote it throughout all aspects of their employer brand, internally and externally.
Inclusivity is good for business
Statistics show that companies with diverse workforces outperform their competitors. According to a study conducted by McKinsey & Company, gender-diverse companies are 21% more likely to experience above-average profitability, while ethnically-diverse companies are 33% more likely to drive higher profitability. These numbers clearly demonstrate the positive impact that diversity and inclusion can have on a company’s bottom line.
Diversity drives profitability, so the business case for an inclusive employer brand is clear. The next step is understanding how to cultivate an employer brand that helps attract a wider talent pool while also creating a work culture that values diversity and inclusion.
Take inventory
Before taking steps to actively promote your inclusive culture, you need to first take an inventory of how you are communicating this both internally and externally. Start with a quick review of your current job descriptions and candidate communications to ensure they use inclusive language. Using gender-neutral terms, avoiding terms that make assumptions, and avoiding discriminatory language will help attract a wider pool of candidates and create a more inclusive first impression.
Understanding that everyone can be impacted by unconscious bias, it’s important that when evaluating this language, you get a variety of perspectives. This is a great opportunity to engage employees in the process, ultimately, they are your strongest and most effective brand advocates.
Let your employees be your advocates
Encouraging employees to share their experiences of the inclusive work culture can be a powerful tool in attracting new talent. This can be done through employee testimonials on the company’s website or encouraging them to share through their own social media platforms. When potential candidates see real employees speaking authentically about their experiences, it gives them a sense of trust and confidence in the company’s commitment to inclusivity.
Promoting an inclusive culture and incorporating inclusive language into a company’s employer brand is essential for attracting top talent and fostering a positive work environment. Companies that prioritize diversity and inclusion not only reap the benefits of a diverse workforce but also creates a workplace where every employee feels valued and respected. By building a talent attraction strategy that emphasizes diversity and inclusion, companies can position themselves as leaders in creating an inclusive work culture that attracts the best talent from diverse backgrounds.
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