Branding is all about managing a company’s reputation. For consumer marketing, that means influencing consumer buying behavior. For employer branding, this means influencing candidate behavior. These are different audiences with different desired outcomes, but both require understanding your audience, what they want to hear from you, and engaging them to take further action with your brand. The main difference is consumer marketing tactics have been used for years and there is a vast amount of data to support strategic initiatives, while employer branding is still relatively new.
In this episode, we speak with Tifany Pedersen, the Head of Global Employer Brand Marketing for Amazon Alexa, Devices and Services, about tactics employer brand practitioners can leverage from years of consumer marketing data and insights to create stronger engagement with current and potential employees.
Related Articles:
Employer Brand Hacks: 10 Tactics to Steal from Consumer Marketing
The Intersection of Your Consumer Brand & Employer Brand
How To Use Data to Drive Strategic Employer Brand Decisions