Why is it important to engage employees to be employer brand ambassadors? Employee brand ambassadors are crucial for talent attraction because they act as authentic advocates for a company’s culture and work environment, sharing positive experiences through word-of-mouth which builds trust with potential candidates and makes the company seem more appealing, ultimately attracting higher quality talent than traditional recruitment methods alone.
In this episode, Sondra Dryer and Jeff Lackey share the key reasons why employee brand ambassadors are important for talent attraction, including:
- Credibility and authenticity: Potential employees are more likely to believe positive experiences shared by current employees than marketing materials from the company itself.
- Real-life perspective: Employee ambassadors can provide genuine insights into the day-to-day work life, company culture, and values, giving potential candidates a more accurate picture of what it’s like to work there.
- Positive word-of-mouth marketing: By sharing their positive experiences on social media, through networking, and in conversations, employees can organically reach a wider pool of potential candidates.
- Strengthening employer branding: A strong employee ambassador program helps to strengthen a company’s reputation as a desirable employer, differentiating it from competitors in the talent market.
- Targeted outreach: Employees can leverage their professional networks to reach individuals with specific skillsets or interests who might be a good fit for the company.
- Employee engagement boost: Participating as a brand ambassador can increase employee engagement and loyalty, further enhancing the company’s image.
Employer Brand Advocacy: What to Avoid, Recognize, and Provide to Employees
Jeff Lackey’s podcast: Growing Your Business with People:
The Employee Experience: What Is It Exactly And How Do You Build A Positive One?