If you log into any social platform or have watched the news recently, odds are you’ve heard something regarding artificial intelligence in some capacity. Like anything new, you’re probably wondering what exactly AI is and how it will directly affect you and your job as an employer brand professional.
In layman’s terms, artificial intelligence is the simplification of human processes by the use of machines, usually computer 
systems. These processes are created by the machine’s consumption of large amounts of data, where they’re then able to identify patterns to generate realistic, human-like exchanges such as text, images, music, videos, and other forms of deliverables.
Because of this technology, many professionals express concerns that their jobs may eventually be replaced by the automation of their everyday tasks. However, the reality is that AI will become a necessary tool for many professionals to add to their toolkits to enhance productivity and quality of work- especially for employer brand and recruitment marketing professionals. A recent study by McKinsey shows that for most jobs, at least 30% of everyday tasks can be automated using AI technology. Think of AI as your “copilot” that will help you complete tasks quicker, precisely, and even a bit more creatively. With the rise of many AI technologies, you may already be using AI day-to-day without even realizing it.
For example, if you use applications like Grammarly for spelling checks, grammatical or punctual mistakes, or other writing 
enhancements, you already use AI. They describe their technology as “an advanced system that combines rules, patterns, and artificial intelligence techniques like machine learning, deep learning, and natural language processing to improve your writing.” The same can be said for photo editing programs like Canva. Recently they released Magic Design, an AI-powered design generation tool that helps you transform your ideas into customized templates that match the type of content you need in half the time it takes to create a new design yourself.
Employer branding platforms like Cliquify use AI to develop branded content for organizations to showcase their brand to potential candidates. Their AI assistant, named CLEO, empowers hiring teams to write and share impactful social media posts to their network that align with their organization’s Employee Value Proposition (EVP), messaging, and tone. This is created by “feeding” CLEO with data from an employer’s website, careers page, and job descriptions.
In conclusion, artificial intelligence is the newest hot commodity in the world of business. It is a brilliant tool that will empower professionals to get their work done at a faster rate while developing more creative deliverables with half the effort. Many organizations are implementing this technology to increase workplace efficiency and productivity while simultaneously cutting down costs.
Cliquify is an AI-powered employer branding platform for recruiters, hiring managers, and employees to showcase your culture, create buzz across social media, and activate your brand to get future candidates to connect with your values.