Cliquify founder Amit Parmar recently appeared on the Phenom podcast Talent Experience Live.
Today’s definition of recruitment marketing looks a little different than it did just a few years ago. To Parmar, who founded Cliquify to help businesses amplify their organic employer branding content, recruitment marketing’s most important function is building a strong online presence through native content that candidates want to interact with.
“[It’s] creating followers through content. It’s that simple,” he said. “Content is so critical these days. Gone are the days where people just look for you on a career site. People are finding content in so many different ways now.”