Unique Sourcing Strategies & Building Relationships with Future Talent

37

Talent Acquisition practitioners know the righ candidate may not be knocking on their door. This is why it’s critical for them to source strategically and build authentic relationships with future potential talent. Effective sourcing is more than simply interacting with individuals who reply to job advertisements; it is not a one-time effort. It’s important to establish connections with qualified candidates and build relationships to enhance their company’s employer brand, even if these individuals are not actively seeking employment.

Candidates are unique, and so should the sourcing strategies used to attract them. When recruiters take the time to build relationships with potential talent, they increase the likelihood those candidates will consider their company when they are ready for a career change.

In the second half of our interview with Brian Fink, we discuss unique sourcing strategies for hard-to-find talent. Brian also discusses ways to cultivate relationships with potential talent, to build a robust pipeline for future opportunities.

Brian Fink’s bio

Link to Brian’s book, Talk Tech to Me

Brian’s book, The Main Thing is the Main Thing

Link to Ryan Holiday’s book, The Obstacle is the Way 

How to Align Your Employer Brand Strategy with the Overall Talent Acquisition Strategy

 

Sondra Dryer
WRITTEN BY

Sondra Dryer

Sondra is the Chief Marketing Officer of Cliquify, an employer brand activation platform. Sondra has more than 15 years of experience leading employer brand and talent attraction strategies across multiple industries and geographies.