A candidate’s experience during the talent acquisition process is crucial – not only to the candidate but also to the company’s employer brand and possible future revenue. It’s clear creating a great candidate experience is key to attracting and hiring talented employees, thereby making it easier for a company to grow its workforce. However, the experience candidates have that don’t become future employees is just as critical, because they can either strengthen or weaken a company’s reputation, based on their firsthand experience.
Candidate experience also closely correlates to consumer experience, particularly when candidates are familiar with your brand due to their consumer experience. What company wants a reputation of treating potential talent poorly when they are simultaneously trying to strengthen their relationships with current and future consumers?
In this episode, Brian Fink, Talent Acquisition Partner at McAfee, dives deep into this topic with Sondra Dryer, Employer Brand Strategist and CMO at Cliquify, to uncover ways to personalize the candidate experience while also enhancing the employee experience to build employer brand strength.
Brian Fink, Talent Acquisition Partner, McAfee
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The Main Thing is the Main Thing, by Brian Fink
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Never Lose a Customer Again, by Joey Coleman
Never Lose an Employee Again, by Joey Coleman