28
When it comes to employer branding metrics, there’s no shortage of numbers to track—impressions, clicks, engagement rates, sentiment scores. But the question is: are we measuring what actually matters?
In this post, we’ll explore how employer brand leaders can go beyond vanity metrics to measure what truly drives attraction, engagement, and long-term business success.
Vanity metrics—like impressions, likes, or clicks—are easy to track, but they often tell an incomplete story.
While these metrics show visibility, they don’t necessarily reflect impact. They don’t tell you if the right people saw your content, if they engaged meaningfully, or if it influenced their decision to join or stay with your company.
True measurement in employer branding means connecting data to business outcomes, not just reporting numbers for a slide deck.
If you want your employer branding strategy to create real business impact, focus on metrics that align with your organizational goals.
Here are the three categories that matter most:
Are you reaching and converting the right candidates?
Quality of hire
Application conversion rate
Offer acceptance rate
Are employees engaged and proud to advocate for the brand?
Employee advocacy activity
Internal sentiment scores
Retention rate
What’s your reputation when you’re not in the room?
Employer brand sentiment
Candidate experience feedback
Share of voice vs. competitors
The best employer brand leaders aren’t just collecting data—they’re using it to drive action.
They analyze trends, identify what’s working, and adjust strategies accordingly.
This transformation—from tracking to optimizing—is what separates reactive teams from proactive ones.
At Cliquify, we believe the future of employer branding is rooted in insight, not intuition.
Our platform helps teams:
Track engagement and advocacy metrics that matter
Benchmark employer branding metrics against competitors
Analyze sentiment and content performance through CLEO AI
Connect data to business outcomes that drive ROI
With Cliquify, you can finally connect your brand story to measurable business results.
Employer branding has evolved. It’s no longer just about producing creative content—it’s about understanding which actions truly drive impact.
Employer branding metrics aren’t just numbers; they’re the narrative of how your people, culture, and reputation come together to shape your business.
When you measure what matters, you stop chasing numbers—and start driving outcomes.
Download the Employer Branding Metrics Tracker and start measuring what matters.
Start using data that drives impact.
Book a Demo with Cliquify to see how CLEO AI helps employer brand leaders uncover, track, and act on the metrics that matter most.
Read More
