Impact of Institutional Trust on Talent Attraction



Research that backs impact of institutional trust on talent attraction:

PwC’s fourth trust survey, the results underscore the importance and the opportunity of trust among business executives, consumers and employees:

PwC’s 2024 Trust Survey


Edelman also publishes an annual trust barometer report and here is the latest one:

2024 Edelman Trust Barometer Report

Sondra Dryer

Sondra Dryer

Sondra is the Chief Marketing Officer of Cliquify, an employer brand activation platform. Sondra has more than 15 years of experience leading employer brand and talent attraction strategies across multiple industries and geographies.