Take The 2026 Employer Brand Planning Survey

Benchmark Your 2026 Priorities & Budgets

Every year, employer brand and talent acquisition leaders face the same challenge: how do we plan for what’s next when talent markets, technology, and business needs are evolving faster than ever?

That’s exactly why we created the Employer Brand Priorities & Budget Report — to give the industry real data, clear benchmarks, and actionable insights that help teams plan smarter. Now, as we build the 2026 edition, we’re inviting you to add your voice to the research shaping the future of employer branding.

Why This Employer Brand and Priorities Survey Matters

The EB Priorities & Budget Report has become one of the industry’s most trusted sources for understanding how employer brand strategies are built, funded, and measured.

Last year, more than 66 global companies participated in the survey, representing industries from healthcare to tech to manufacturing. The results helped employer brand leaders:

Benchmark their budgets and team structures against peers
Identify shifting priorities in storytelling, technology, and measurement
Understand how leading organizations are using data to earn leadership buy-in

This isn’t surface-level research—it’s a detailed look at where employer brand strategy is heading next.

What’s New for 2026

The 2026 report expands the conversation beyond budgets to reflect how employer branding is evolving across the entire talent lifecycle—from candidates to employees.

This year’s research explores:

How AI is transforming storytelling and analytics in employer brand
How organizations are aligning internal and external communications
The metrics that matter most when demonstrating business impact
Where teams plan to focus investment and innovation in 2026

The goal is simple: to turn insight into foresight.

Why Your Voice Matters

Whether you lead Employer Branding, Talent Acquisition, HR, or Recruitment Marketing, your perspective shapes the trends and benchmarks that guide the industry.

By participating, you’ll contribute to a global report that helps practitioners:

Understand how leading teams structure and fund their employer brand programs
Identify emerging trends in technology, advocacy, and measurement
Strengthen their case for investment and strategic influence

The survey takes about 20–30 minutes to complete, and all responses remain confidential and reported only in aggregate.

What You’ll Get

By participating, you’ll receive:

Early access to the 2026 report before public release
Exclusive insights into how leading organizations are budgeting and prioritizing for 2026
Practical takeaways you can use in your own planning and leadership conversations

Help Define What’s Next

Employer branding has evolved beyond campaigns and content—it’s a strategic business function that drives retention, engagement, and growth. This report exists to capture that shift and help leaders navigate it with clarity and data.

Join top talent and EB leaders and share your insight. Together, we’ll define the future of employer branding.