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Today’s talent isn’t just browsing job boards—they’re researching your company like a consumer researching a brand. And what are they looking for? Authenticity. We live in an era of radical transparency—where company reviews, social posts, and employee voices dominate the conversation—your employer brand has to be more than polished videos and catchy slogans. It has to be real. Authenticity is no longer optional. It’s the baseline for trust, connection, and conversion. In this post, we’ll break down building an authentic employer brand, where brands often fall short, and how to embed realness into your EVP and content strategy.
Candidates are increasingly skeptical of overproduced content. They want to know what it actually feels like to work at your company—not just what the marketing team says.
According to LinkedIn data, 61% of professionals say the biggest obstacle to job satisfaction is a mismatch between expectations and reality. That’s where authenticity comes in:
In other words, an authentic employer brand isn’t just about tone—it’s a strategic advantage.
Too often, employer brand content is built around what companies hope people want to hear, instead of what’s true. You’ve probably seen it:
This disconnect leads to what we call the “authenticity gap”—when there’s a noticeable difference between the brand promise and the actual employee experience. That gap costs you credibility—and candidates.
So how do you close that gap and build something real?
Employees are your most trusted brand ambassadors. Feature them in video, blogs, podcasts, and posts. Use tools like Cliquify Video Voices to gather stories without the need for scripted perfection.
Before writing your EVP, validate it. Survey employees. Interview hiring managers. Check exit interview data. Don’t just describe what you want to be—describe what’s already happening that you’re proud of.
Authenticity doesn’t come from one good video. It comes from consistency. Build systems to continuously collect, share, and amplify employee content—especially during onboarding, milestone moments, and transitions.
Sometimes, the most authentic thing you can do is acknowledge what you’re working on. Show progress over perfection—people relate to growth more than polish.
Brands known for authenticity—like HubSpot, Spotify, or Cisco—don’t just showcase perks. Here’s what they do:
They don’t sell a culture. They show it. That’s the shift.
In a market where trust is earned in seconds and lost just as fast, an authentic employer brand gives you an edge. But it’s not something you layer on top—it has to come from within.
When your EVP is real, your stories are employee-led, and your content reflects the truth of your culture—you stop chasing talent. You start attracting it.
Download our 25 Prompts to Spark Authentic Employer Brand Content and start collecting real stories that reflect your culture—from day one moments to everyday wins.
Whether you’re creating video content with your team or sourcing authentic quotes for social, these prompts make it easy to let your people do the talking.
[Get the prompts] and start building trust—one story at a time.
Or book a demo to see how Cliquify helps you scale authenticity with Video Voices and employee-led content.
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